Privacy Policy
Effective date: 24th May 2018 Icon LifeSaver Ltd ("us", "we", or "our") operates the www.iconlifesaver.com website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from www.iconlifesaver.com
DEFINITIONS Service
Service is the www.iconlifesaver.com website operated by Icon LifeSaver Ltd
Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies
Cookies are small pieces of data stored on your device (computer or mobile device).
Data Controller
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
Data Processors (or Service Provider)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
Data Subject (or User)
Data Subject is any living individual who is using our Service and is the subject of Personal Data.
INFORMATION COLLECTION AND USE
We collect several different types of information for various purposes to provide and improve our Service to you.
TYPES OF DATA COLLECTED Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to: * Email address * First name and last name * Address, State, Province, ZIP/Postal code, City * Cookies and Usage Data We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.
Usage Data
We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Tracking and Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Examples of Cookies we use: * Session Cookies. We use Session Cookies to operate our Service. * Preference Cookies. We use Preference Cookies to remember your preferences and various settings. * Security Cookies. We use Security Cookies for security purposes.
USE OF DATA
Icon LifeSaver Ltd uses the collected data for various purposes: * To provide and maintain our Service * To notify you about changes to our Service * To allow you to participate in interactive features of our Service when you choose to do so * To provide customer support * To gather analysis or valuable information so that we can improve our Service * To monitor the usage of our Service * To detect, prevent and address technical issues * To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
LEGAL BASIS FOR PROCESSING PERSONAL DATA UNDER GENERAL DATA PROTECTION REGULATION (GDPR)
If you are from the European Economic Area (EEA), Icon LifeSaver Ltd legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. Icon LifeSaver Ltd may process your Personal Data because: * We need to perform a contract with you * You have given us permission to do so * The processing is in our legitimate interests and it's not overridden by your rights * For payment processing purposes * To comply with the law
RETENTION OF DATA
Icon LifeSaver Ltd will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Icon LifeSaver Ltd will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
TRANSFER OF DATA
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Icon LifeSaver Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.
DISCLOSURE OF DATA Disclosure for Law Enforcement
Under certain circumstances, Icon LifeSaver Ltd may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Legal Requirements
Icon LifeSaver Ltd may disclose your Personal Data in the good faith belief that such action is necessary to: * To comply with a legal obligation * To protect and defend the rights or property of Icon LifeSaver Ltd * To prevent or investigate possible wrongdoing in connection with the Service * To protect the personal safety of users of the Service or the public * To protect against legal liability
Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
"Do Not Track" Signals
We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
YOUR DATA PROTECTION RIGHTS UNDER GENERAL DATA PROTECTION REGULATION (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Icon LifeSaver Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights: * The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you. * The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete. * The right to object. You have the right to object to our processing of your Personal Data. * The right of restriction. You have the right to request that we restrict the processing of your personal information. * The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format. * The right to withdraw consent. You also have the right to withdraw your consent at any time where Icon LifeSaver Ltd relied on your consent to process your personal information. Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
SERVICE PROVIDERS
We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
ANALYTICS
We may use third-party Service Providers to monitor and analyse the use of our Service. * Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-
- The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
BEHAVIOURAL REMARKETING
Icon LifeSaver Ltd uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimise and serve ads based on your past visits to our Service. * Google AdWords Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page: Google also recommends installing the Google Analytics Opt-out Browser Add-on - \- for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: * Facebook Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: To opt-out from Facebook's interest-based ads follow these instructions from Facebook: Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA , the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe , or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:
PAYMENTS
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors). We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information. The payment processors we work with are: * Stripe Their Privacy Policy can be viewed at * PayPal or Braintree Their Privacy Policy can be viewed at
LINKS TO OTHER SITES
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
CHILDREN'S PRIVACY
Our Service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
AFFILIATES What and where we store:
- If you are an affiliate, we store a cookie with your affiliate ID and map it to the user accessing our site with your link.
- If you are a visitor accessing our site with the affiliate link, we store your IP address. And if you place an order, then your order details are stored along with your IP address.
Export/Delete personal data
- Exporting personal data is available for both - affiliate and visitor.
- Export/delete of personal data will be processed only after receiving confirmation about it.
- For deleting cookie data, a visitor can simply delete cookies from their browser.
CHANGES TO THIS PRIVACY POLICY
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
CONTACT US
If you have any questions about this Privacy Policy, please contact us by email: info@iconlifesaver.com
I backpack a lot. After a recent trip where I ran out of water and the only source I could find looked a bit dodgy, I decided to ditch my standard filter and go purifier. First time out last weekend on the same mountains I'd previously had issues with water quality, the difference was obvious. The water from the wayfarer actually tastes better for a start. The dodgy water source was drinkable and I can honestly say no bad stomachs at all. I wouldn't have trusted my previous filter here and in fact went without previously. It's the way forward from here on for me.
Been through 2 in 2 years.
Helpful hints
1. Never pressurize too much as this will just pop off and be unfixable
2. The plastic insert will break off as soon as you touch it
3. Try not to ever touch this once you fix it
4. If it does break you can still use the jerrycan in an emergency by inserting a pen in to the hole and opening the tap using as a handle
We have limited space in the campervan and I wasn't sure about the quality of the drinking water on some sites after reading reviews, so the cube gives us peace of mind. Easy to use, easy to setup, pure drinking water.
This is a great piece of kit for those who like to be prepared. For hikers or those wild camping this is something that should be kept in your backpack when out and about in case of emergencies. If, for whatever reason, you need to drink water that you have found in nature rather than carried with you, from a stream or pond for example, you need something like this. The filter removes viruses, bacteria, parasites, chemicals, microplastics and heavy metals leaving you with safe drinking water. It is really easy to use. Simply fill the bottle from the located water source and then drink as normal through the straw in the cap and the filters inside to the rest
In an emergency this little filter could save your life. Highly recommended for any adventurer. My only criticism is the cost. This is £174.99 (at the time of writing) which seems very expensive. Yes this could save your life however other options are available for a good chunk less in price than this. Due to the lack of value for money I have reduced my rating by one star.
LifeSaver Bottle Portable Water Filter and Purifier:
I've been aware of this product for about 10 years now but it may be much older.
You don't necessarily have to drink straight out of the bottle. You can pour the filtered contents in to something else if you like. Therefore using the 'Lifesaver' as a through-filter.
If you are in a desperate situation or can't get water in to the bottle easily, you can use the sponge at the bottom of the bottle to soak up water and then squeeze the contents in to the bottle. This may not be appealing, but I did say if you are desperate. So for example, if there is a shallow puddle on the side of the road that you can't get the bottle in to and no other water source nearby. You can dip the sponge in to the puddle and then squeeze the contents in to the bottle before following the pressurisation steps.
Because this is made out of plastic, you will have to be careful with it if using it out on the field. The last thing you would want is for it to crack.
I think the long term use-case of this product makes it worth while if you spend a lot of time out doors and are maybe traveling light. You will get a lot of use out of it before you need to buy replacement filters.
A most to have if you love overlanding, camping, out door activities or as simply as road tripping, great products made of Hight quality food grate plastics and the water activated charcoal filter makes the water taste delicious and refreshing
I do recommend this lifesaver Jerry can
Wayfarer is a great addition to my Jerrycan, When I am backpacking, it is light and compact and is easy to use always knowing the water is safe to drink.
This is a great Prepper item to have at my disposal. I've taken it apart to see how it works and I believe the claims are accurate and I am confident it will be effective at making scavenged water safe to drink. In addition to this I think its built to a very good standard ensuring its outdoor and rugged capabilities. The only negative aspect per se its its sheer size and weight.
A great filter rapped for longer storage, guaranteed freshness
A great addition to your hiking, camping, or a bug out bag. Lightweight quick and easy to use filtering water into storage bottles or bladderpacks.
You may find cheaper but do your research for performance. I also have the Lifesaver Cube which is also great.
Unfortunately the tap was faulty on our Cube, however the Lifesaver customer service was excellent and they immediately despatched a replacement.
Happy to recommend this product and the company, hence five stars.
Quickly despatched and excellent product.
This is a very well-engineered filter and purifier bottle. The operation is simple: just unscrew the bottom, fill it with water, screw it back on, and use the inbuilt manual pump. The main filter is supposed to be good for 6000 L and the activated carbon filter for 250 L. A replacement carbon filter is about £8, and the main filter is about £90, so if you are planning long-term use, you will need to factor these costs in. The price at the time of review is £174.99, which is at the higher end but I believe it's resonable given the robust construction and simple design with minimum moving parts to get the job done.
I'm a water filtration geek! Not even embarrassed about it. I've been interested in it since childhood, this interest has been spurred by a love of exotic fish, exotic plants and exotic travel! So when I was offered the opportunity to test this, I was particularly interested.
The notion of a water bottle, capable making any water potable, is like magic. It's easy to filter out the bigger stuff, the particulates, but removing the tiny stuff though, the nematodes, the protozoan cysts, the bacteria, is a lot more challenging. Then there is tinier stuff still, and the various chemicals and heavy metals, that just cannot be filtered out using traditional means.
In my home, I have the luxury of space, and can accommodate various systems. I have a three stage mechanical filter, followed by a reverse osmosis filter, and that is for water that is already safe to drink.. This is for the benefit of my plants though, not me. I just drink the tap stuff!
When travelling, lugging such a filtration system about is not practical. I have examined various options, including the famous "LifeStraw", but I was intrigued by this more elaborate option. Unfortunately, upon receipt I quickly came to the conclusion that this was next to useless for me.
First the positives. This is a seriously well-made product, super tough and durable, very substantial. The filtering mechanism works well, it's very easy to fill, the pumping action feels sturdy and positive. I cannot fault the build quality of this. 6000l is LOADS, this will last one, two, or even a family, a LONG time, like months to years. The filter elements are replaceable, which is great. I see others criticising the price, but in my opinion, those who need such a device will happily pay £174.99, and a LOT more in fact. I have no doubt that this will do as it claims, I understand the technology involved, and I have confidence in this device. I particularly like the fact that it filters a certain amount, then stops. I mean it will physically stop filtering when it is incapable of putting out safe drinking water, the membrane will clog entirely and will not pass any fluid, this offers great peace of mind as you're never left wondering about the efficacy.
Beautifully made, light water purifier for on the go or if you're out for a long run or walk where you cannot carry a lot of water with you to keep you going.
For the average person I'm not sure this is really a value-for-money purchase. Although the purifier does last for 6000l and I doubt anyone would ever get that far there is another added cost of the charcoal carts, which are pricier than most quality water bottles themselves, so again, I'm not sure who this is really aimed at. Maybe those going on an expedition to South America or something. I dunno. Although this is a great bottle, I doubt I will ever be using it to it's full potential. Excellent quality, can't state that enough, but way overpriced in my opinion.
Good enough to get you through any hike with no water reserves.... thats a fact.
Ok you know the drill, you can use this on big lakes, you can use it on streams... even slow moving streams.. you can use it on all those areas you see on the hike/bike but you can not use it on small stagnated pools, canals, etc... even the best filter would not take that on. These water filters are for the water that you would think about drinking in an emergency but would not because the chances are you will get sick, but with this bad boy,,,, you wont, you just wont.
You can drink from those places you are uncertain about and you will be fine, and there will always be those places available so as long as you have this you will be ok.
This is a good one, a really good one. I like it and it has become a permenent part of my hiking go bag. The adventure bag... this is is, the one bit of kit I would NOT wander without.
This 750ml water filtration is the essential item for outdoor pursuits in far off regions where drinkable water is in short supply.
The bottle is made of hard plastic with a removable top to suck the filtered water out.
To filer any water the process is simple enough in that the you unscrew the base and remove the pump and then fill it with the dirty water from a stream/pond or worse.
There is a sponge divider in the base of the pump that can also be used for soaking up water from a puddle should you need to.
Once the dirty water is in the filter you simply release the pump and start pumping which pressures the liquid through the filter removing 99% of all viruses and contaminants from it.
When I tried this on dirty puddle water the water once filtered through was crystal clear. I then tasted the water and it was drinkable although with a more earthy taste to it.
If you need to survive out in the wild this is definitely an essential item if you start to get low on water.
Overall its expensive and replacement filters will also be expensive although will keep going filtering water for some time depending on how often you use it and so I feel the technology put into this item justifies the high price.
I already have a Katadyn water filter which was half the price of this one. Katadyn are one of the more well known and trusted producers of this type of product, and I personally feel reassured that I am using a water filter from one of the top brands.
This LifeSaver bottle is certainly well made and designed giving a good feeling that you have bought a good product.
Very robust but also a wee bit heavy for it's size. Presumably due to the heavy duty filter and quality materials.
Trying it from a fast flowing river and using my Katadyn at the same time, the water from both was totally clear with no floaty bits or sediment. Impressive!
It just needs that 'well known brand = confidence' in a product like this especially at this price.
Still performs well enough though.
I have rated this 5 stars both out of my perception and also out of looking at wider independent reviews.
This is a more expensive item within its market so I would always encourage review of wide ranges of sources to validate many of the claims as they are serious claims. Don't want to need your life saved by something thats not been validated to do what it says it will.
I can't validate those claims myself;, though independent professional reviews do support them
I would have preferred the packaging to be better given the price if you planned to give as a gift it might make you question that.
Its a very sturdy high quality piece of kit though. The size is significantly so do bear that in mind;, however that is what the intent is. Photo next to a 32inch screen to show size comparison.
This is an easy to use, compact water filter. The whole kit comes in a neat, waterproof drawstring storage bag and is smaller than a travel cup. The design is extremely portable. The storage bag includes a smaller, separate side pocket which keeps the clean water hose and the outlet cover (when not in use) separate from the water intake hose. Despite it's compact size, this feels robust and of good quality.
This needs comparatively little setup: add the hoses to the correct outlets on the filter; prime the pump (by pumping through 8 litres of clean tap water before first use) and then you're ready to go.
Since we're not going to be going anywhere for a while, I tested this using pond water - which went from a lovely shade of algae-tinged green to crystal clear. I wasn't afraid to drink it and have shown no ill side effects - so (short of getting a water testing kit to check the output) I'm satisfied that this is working as intended.